Why Customer Satisfaction is No.1

Written by Andrew Lovatt in

The Autumn/Fall issue of Chambers Ireland’s In Business magazine is out. For this issue I wrote a 4-page article focusing on why Customer Satisfaction is No.1. Here’s the intro.

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EFF’s 20th Anniversary Video

Written by Andrew Lovatt in

The Electronic Frontier Foundation (EFF), which was founded in 1990 by Mitch Kapor (of Lotus 1-2-3 fame) and John Perry Barlow (the Grateful Dead lyricist and the man who coined the term cyberspace) and other early ‘Net leaders, celebrates 20 years of battling for citizen / netizen rights with a cartoon tribute from Nina Paley – which is funny and painfully true. It fits the brief for EFF. This is what they’re about.

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Creativity’s On Design blog

Written by Andrew Lovatt in

For a quick view of some of the best creative ideas in media, you’ll enjoy Creativity’s On Design, part of a suite of blogs celebrating interactive, cross-media and installation design.

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On the other hand… Ken Wilber

Written by Andrew Lovatt in

A friendly critic took me to task for being “harsh” about NeoOgilvy. I trust no-one at Ogilvy took personal offense, if they read the review at all, at all. To balance the picture, I’m reminded that Flash isn’t always a no-no. There are times, places and “interactive audiences” (for want of a better term) for whom it works and fits perfectly.

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Neo Ogilvy – Alas, Nothing New!

Written by Andrew Lovatt in

This morning’s New Thinking, Gerry McGovern’s e-newsletter, was titled “The reason why ad agency websites are truly awful” pointing out their lack of grasp of web fundamentals – that people like to “do” things and “interact” with websites. Most of us in the web industry are aware of the pitfalls of using Flash as the frontpage or whole site too. Doesn’t seem like Neo Ogilvy got that message.

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How to promote business online

Written by Andrew Lovatt in Marketing

I’m editing a new section for Chambers Ireland’s InBusiness Magazine. In the May issue we interview 3 leaders from the SEO, Online PR and Social Media networking world, and asked them to tell it like it is in plain English.

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