Consulting + Strategy
We provide consulting and strategy as an integral part of our brand and web development services. We also offer consulting and strategy to clients on an independent basis - when you need to understand competing points of view or wish to embark on a thorough from the top analysis. With over 15 years developing on the internet, our experience covers all areas of online development and promotion as well as offline marketing strategies that work to enhance whole projects.
by Andrew Lovatt, MD
A sample of our projects...
Electric News Net
The new ENN brand focus and website was a great challenge. We reviewed all the competition from Ireland and the UK, as well as global leaders in the online news delivery business. This research allowed us to recommend a website and page structure that would meet and exceed ENN visitor expectations. News websites are a special challenge as every piece of the page is valuable and getting the right balance is crucial. The need for on-screen clarity requires patience and experimentation. User feedback on the new website has been very positive. To view the new website - click here.
Futura Central needed consultation on approach to the Irish online marketplace - to position their new online shop FuturaCentral.com. Whilst the client had solid experience in this online market area in the UK, they needed to understand how the Irish buyer differed. We were able to provide research and resources that helped answer the key questions. Based on these findings we were able to prune the website design to bare essentials and focus squarely on the "good deal" Futura offers Irish buyers. To view the new website - click here.
CaffeZucco owner Giovanni Pezzillo is passionate about good Italian coffee. We developed the brand with this passion in mind, and were able to extend it into a unique positioning to show what sets the brand apart from the stiff competition in the marketplace. We combined marketing strategy with the launch of new website, through hand-delivered flyers (for the personal touch) and email news shots. To view the new website - click here.